Language and Messaging Guide for United States Strategic Command (USSTRATCOM)

Introduction

This guide outlines key aspects of how to communicate effectively with United States Strategic Command (USSTRATCOM). It provides instructions on referring to the command, understanding their preferred phrases and terminology, and adapting our communication style to resonate with their unique culture and priorities.

Command Overview

United States Strategic Command (USSTRATCOM) is responsible for global command and control of U.S. strategic forces to meet decisive national security objectives. USSTRATCOM’s area of responsibility spans the globe, encompassing a comprehensive strategic deterrence, nuclear operations, global strike, and missile defense. Its strategic significance lies in deterring strategic attacks on the United States and its allies, and preparing to prevail in conflict if deterrence fails.

Communication Style

USSTRATCOM values clear, precise, and straightforward communication that reflects the gravity and strategic importance of its mission.

• Tone: Formal and Technical – Communications should reflect the professionalism and expertise required in operations involving strategic deterrence and global defense.
• Perspective: Third-person – Official communications should maintain a formal tone, using third-person perspective except in direct quotes or personal messages from leadership.
• Language Precision: High – Given the complex and technical nature of USSTRATCOM’s operations, precise language is crucial. Avoid jargon inaccessible to a general audience unless defined.
• Visual Representation: Visuals used should accurately represent USSTRATCOM’s capabilities and mission set. Avoid imagery that could be interpreted as provocative or insensitive.

Preferred Terminology and Phrases

• Strategic Deterrence: The integration of capabilities across all domains to deter strategic attacks against the U.S. and its allies.
• Global Strike: The capability to deliver precision-guided munitions on any target around the world at any time.
• Nuclear Triad: The land-based ballistic missile silos (ICBMs), strategic bombers, and submarine-launched ballistic missiles (SLBMs) that constitute the key components of the United States’ strategic deterrent force.
• Integrated Deterrence: Coordinating efforts across all armed services and domains to ensure a unified deterrent strategy.
• NC3 (Nuclear Command, Control, and Communications): The systems enabling communication between decision-makers and nuclear forces.

Key Snippets from Official Documents

• 2024 Posture Statement: “USSTRATCOM is committed to deterring strategic attack and assuring the security of our nation and our allies.”
• Mission Statement: “The mission of USSTRATCOM is to strategically deter global threats and, when necessary, prevail over enemy forces.”
• Leadership Message: “In today’s rapidly evolving threat environment, maintaining dynamic and credible strategic deterrence is more essential than ever.”
• Operational Overview: “USSTRATCOM conducts operations that deter aggression and assure our nation’s security across all domains.”

Leadership Language

• General Anthony J. Cotton: Often emphasizes “global deterrence” and “readiness” in communications.
• Vice Admiral Richard Correll: Highlights the importance of “integrated deterrence” and “global partnerships.”
• Major General Gregory “Greg” Brady: Focuses on “innovation” within missile defense and “future capabilities.”
• Sergeant Major Howard L. Kreamer: Stresses “teamwork” and “service commitment” among enlisted personnel.

Adapting Your Communication

• When referring to the command: Use “United States Strategic Command” in the first reference, “USSTRATCOM” for subsequent mentions.
• Incorporating preferred terminology: Use terms like “strategic deterrence” and “global strike” to align with USSTRATCOM’s operational focus.
• Emulating the command’s tone: Ensure communications are formal, precise, and underscore the strategic importance of the mission.

Conclusion

Using targeted language and messaging strategies when engaging with United States Strategic Command (USSTRATCOM) is crucial. By adopting these guidelines, communications can effectively convey USSTRATCOM’s mission and operations’ strategic significance, enhancing both internal cohesion and public understanding.

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This guide is dynamic and may be updated as USSTRATCOM’s strategic priorities and leadership evolve. Always refer to the latest version for the most current guidance.