Language and Messaging Guide for United States Special Operations Command (USSOCOM)

Introduction

This guide outlines key aspects of how to communicate effectively with United States Special Operations Command (USSOCOM). It provides instructions on referring to the command, understanding their preferred phrases and terminology, and adapting our communication style to resonate with their unique culture and priorities.

Command Overview

United States Special Operations Command (USSOCOM) is a functional Unified Combatant Command responsible for overseeing all special operations components of the U.S. military. USSOCOM’s mission is to provide fully capable Special Operations Forces (SOF) to defend the United States and its interests. Its area of responsibility is global, with a strategic significance rooted in its ability to conduct rapid, specialized, and confidential operations anywhere in the world.

Communication Style

Tone: Professional and authoritative – This section highlights the importance of conveying messages with a clear, concise, and respectful tone that reflects USSOCOM’s operational integrity and leadership.
Perspective: Third-person and First-person (context-dependent) – Outlines when to use each perspective effectively, especially distinguishing between official communications and personal narratives from members of the command.
Language Precision: - Emphasizes the criticality of precise terminology and specificity in communications to eliminate ambiguity, especially when discussing operations, capabilities, and strategic objectives.
Visual Representation: Advice focuses on the respectful and accurate portrayal of SOF personnel, equipment, and operations, maintaining operational security and the dignity of those serving.

Preferred Terminology and Phrases

Special Operations Forces (SOF): Highly trained military units capable of conducting specialized operations. Example: “SOF units have been deployed to support global security objectives.”
Irregular Warfare: A violent struggle among state and non-state actors for legitimacy and influence. Example: “USSOCOM plays a crucial role in irregular warfare to counter non-state threats.”
Direct Action: Short-duration strikes and other small-scale offensive actions. Example: “Direct action missions are a key capability of SOF to neutralize high-value targets.”
Counterterrorism (CT): Measures taken to combat and prevent terrorism. Example: “USSOCOM’s counterterrorism efforts have significantly degraded terrorist networks worldwide.”
Joint Combined Exchange Training (JCET): Programs that promote interoperability and strengthen partnerships with foreign militaries. Example: “JCETs are essential for building the capacity of our partner nations.”

Key Snippets from Official Documents

2023 SOLIC-USSOCOM Posture Statement: “SOF remain a national advantage in this decisive decade.”

Leadership Language

General Bryan P. Fenton: Frequently emphasizes the importance of “partnership” and “readiness.”
Vice Admiral Collin P. Green: Tends to focus on “interoperability” and “global security.”
Lieutenant General Francis L. Donovan: Often discusses “innovation” and “operational excellence.”
Command Sergeant Major Shane W. Shorter: Highlights “teamwork” and “resilience.”

Adapting Your Communication

When referring to the command: Always use “USSOCOM” or “United States Special Operations Command” in official communications.
Incorporating preferred terminology: Utilize the specific terms and phrases outlined above to ensure clarity and respect for USSOCOM’s unique capabilities and mission set.
Emulating the command’s tone: Adopt a professional and authoritative tone, particularly in formal or public communications, to reflect USSOCOM’s stature and responsibilities.
Contextual Messaging: Ensure messages align with USSOCOM’s strategic priorities and respect the sensitive nature of its operations for targeted engagement.
Engagement Techniques: When engaging with media, focus on the command’s contributions to national security and its global partnerships, avoiding operational details.
Conflict-Sensitive Communication: Exercise caution and prioritize operational security and diplomatic sensitivity when communicating about ongoing or potential conflicts.

Conclusion

Effective communication with and about USSOCOM requires a thoughtful approach that respects the command’s operational integrity, strategic significance, and global responsibilities. By adopting the guidelines presented in this document, communicators can enhance their interactions with USSOCOM, ensuring clarity, respect, and precision in all messages.

This guide is subject to updates as USSOCOM’s strategic priorities and leadership evolve. Always reference the most current version for up-to-date guidance.