Language and Messaging Guide for United States European Command (USEUCOM)

Introduction

This guide outlines key aspects of how to communicate effectively with the United States European Command (USEUCOM). It aims to help personnel understand the preferred phrases, terminology, and communication styles to resonate with USEUCOM’s unique culture and priorities.

Command Overview

The United States European Command is a unified combatant command responsible for U.S. military operations across Europe, parts of Asia and the Middle East, and the Arctic and Atlantic Oceans. It plays a crucial role in enhancing transatlantic security, supporting NATO allies and partners, and deterring aggression in its area of responsibility.

Communication Style

• Tone: Formal and Technical – USEUCOM’s communication is precise, reflecting its strategic and military focus. It emphasizes clarity, accuracy, and respect for diverse international audiences and partners.
• Perspective: Third-person and First-person (as appropriate) – Most official communications use the third-person perspective to maintain formality. First-person may be used in direct messages from leadership or personal accounts of service members.
• Language Precision: High precision is crucial, given the operational and strategic content. Language should be chosen carefully to avoid misinterpretation, especially in sensitive geopolitical contexts.
• Visual Representation: Imagery and visuals should accurately represent military operations, exercises, and partnerships. Photos and graphics must respect operational security, the dignity of service members, and the cultures of allied and partner nations.

Preferred Terminology and Phrases

• Interoperability: The ability of military forces to work cohesively with allies and partners. Example: “Enhancing interoperability is vital for successful joint operations.”
• Collective Defense: A core principle of NATO that assures mutual defense among members. Context: Often used in discussions about NATO’s role in European security.
• Deterrence: Key concept in USEUCOM’s mission to prevent aggression. Context: “Our presence and readiness serve as deterrence against potential adversaries.”
• Operational Security (OPSEC): Keeping potential adversaries from discovering critical information. Usage: “Maintain OPSEC at all times to ensure the success of our missions.”
• Engagement: Refers to USEUCOM’s interactions with allies, partners, and international organizations. Context: “USEUCOM’s engagement with partner nations strengthens our collective security posture.”

Key Snippets from Official Documents

• 2024 Posture Statement: “Our commitment to transatlantic security is unwavering, as demonstrated by our continuous operations, exercises, and partner engagements.”

Leadership Language

• Gen. Christopher G. Cavoli: Emphasizes “partnership,” “readiness,” and “forward defense.”
• Lt. Gen. Steven L. Basham: Focuses on “strategic alignment” and “multi-domain operations.”
• Maj. Gen. Peter B. Andrysiak Jr.: Highlights “joint interoperability” and “innovation.”
• Command Sgt. Maj. Robert V. Abernethy: Advocates for “enlisted development” and “professionalism.”

Adapting Your Communication

• When referring to the command: Always use the full name “United States European Command” or the acronym “USEUCOM” in formal communications.
• Incorporating preferred terminology: Utilize the provided terms to ensure consistency and clarity, especially in strategic and operational contexts.

• Emulating the command’s tone: Adopt a formal and technical tone, especially when discussing operations, strategies, and partnerships.

• Contextual Messaging: Tailor messages to highlight USEUCOM’s role in securing peace and stability in Europe and its surrounding areas.
• Engagement Techniques: When engaging with media, focus on USEUCOM’s collaborative efforts with NATO and partner nations, emphasizing collective security and operational achievements.
• Conflict-Sensitive Communication: Exercise caution and consider the diplomatic implications of language, especially in crisis situations. Focus on de-escalation and the promotion of stable, peaceful relations.

Conclusion

Effective communication with and about the United States European Command requires understanding and utilizing specific language and messaging strategies. By adopting these guidelines, personnel can enhance the effectiveness of their communications, fostering stronger relationships with allies, partners, and the public.

---

This guide is subject to periodic updates to reflect changes in USEUCOM’s strategic direction and leadership. Always refer to the latest version for the most current guidance.